#4 on the 2024 Bacon Top 31 — Beyoncé
Cowboy Carter by Beyoncé
If you know my family, then you knew Beyoncé was going to make the Top 31. Both my wife and daughter love her, and more importantly in the case of this blog, I do as well. So prevalent she is in our lives, in mid-December when I was talking with my friend Pete about the albums that had potential to show up on the upcoming Top 31, he said “Oh I know you’re a Beyoncé family,” and I responded “Beyoncé’s album was last year.” As a family, we’d not stopped listening to Beyoncé for two-and-a-half years: her fantastic #2 album Renaissance had come out on July 23, 2022, and that had blended right into the release of the phenomenal Cowboy Carter. It didn’t help that we’d seen her on the Renaissance World Tour in September 2023, either. Consequently, I had mistakenly remembered Cowboy Carter coming out in 2023, and not on March 24, 2024.
Few artists have been as consistently great as Beyoncé has. I personally was pretty late to the party, having only fallen for her on her groundbreaking album Lemonade (#6 in 2016), when she’d already been 16 years (!) into her singing career (including her Destiny’s Child work, which began in 1998). Beyoncé has been on a meteoric climb for as long as I can remember, but it was Kanye West’s outburst at the 2009 VMAs1 that serves as a good demarcation line for the careers of both Beyoncé and Taylor Swift. From that fateful day, the two women have been battling each other to command the most eyes and ears of the ever-widening consumer public. Who is in the lead at any given point depends on by which metric you’re measuring (note Taylor’s 2024 album The Tortured Poets Department will not be appearing on the Top 31), but there are no other artists in contention for that top spot, nor have there been for the last few years.
Cowboy Carter is Beyonce’s eighth solo album, and fifteenth album overall when considering her work with Destiny’s Child and others. The album is the second of an announced trilogy that began with 2022’s Renaissance. These two albums, along with the apparent third yet to be released, were started in 2019 and then recorded during the pandemic. Cowboy Carter was supposed to be “Act I,” but Beyoncé swapped the order due to the pandemic still going strong in 2022 (she knew we all needed to dance). While Renaissance is unequivocally a dance / R&B album, Cowboy Carter blends many genres and is widely considered Beyoncés country album. By everyone except Beyoncé, that is. “I hope this music is an experience, creating another journey where you can close your eyes, start from the beginning and never stop,“ Beyoncé said in an Instagram Story just before the album’s release in March. “This ain't a Country album. This is a ‘Beyoncé’ album.”
Personally, I wish she’d stayed more on the dance side of the spectrum. The country-esque songs are fantastic, and the inclusion of legends Dolly Parton, Willie Nelson, and Linda Martell on the album speaks to the reach Beyoncé has achieved. And even if country isn’t Beyoncé’s strong suit, her country songs are still the current best in the genre. But it’s the power of her dance songs, like my favorite song on the album, “Ya Ya,” featured in the video above, that really makes this album a stand-out.
Beyoncé didn’t tour in 2024, and her Renaissance world tour ended in October, 2023. She had exactly one live performance, and she invented a new way to get in front of as many eyes as possible: the “Beyonce Bowl.” The NFL Christmas Game Day broadcast featured two games, to be broadcast on Netflix, who had no experience broadcasting football games to date. By connecting the games with Beyoncé, Netflix was bringing the big guns.
Overall, the viewership hit 27 million during Beyoncé’s performance, drawing the biggest Christmas Day NFL game audience since at least 2001. Beyoncé and Jay Z’s daughter Blue Ivy (12) even made an appearance (as she did when I saw her at Lumen Field in Sept. 2023, as well, when she was only 11), dancing alongside her superstar mother to an audience of 27 mil. It will be interesting to see where she goes over the next few years.
Beyoncé was set to have a big announcement on January 14, 2025, but she postponed due to the devastating wildfires ravaging LA at the time. New album? New documentary? New tour? All of the above, probably? We’ll know soon enough. We won’t know exactly what the overarching theme of Beyoncé’s trilogy is until we get the third album, but it seems a safe bet to expect something in yet another genre. Maybe we’ll get a folk or rock n’ roll album. Or maybe a jazz album that invokes Billie Holiday. Whatever she gives us, I’ll be first in line. It’s bound to be stellar.
1. This was the incident where Kanye West ran on stage unexpectedly to interrupt Taylor Swift’s Best Female Video acceptance speech. “Yo, Taylor, I'm really happy for you, I'mma let you finish, but Beyoncé had one of the best videos of all time! One of the best videos of all time!” referring to “Single Ladies (Put a Ring On It),” which itself ended up taking “Video of the Year,” rendering his entire interruption pointless.↩
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